NYX

The Story

Founded in 1999 by Toni Ko, NYX Cosmetics began as a small brand with a mission to create high-quality makeup that is accessible to everyone. Named after the Greek goddess of the night, NYX embodies the spirit of creativity and self-expression, encouraging individuals to embrace their unique beauty. Over the years, NYX has grown into a global phenomenon, known for its bold colors and innovative products that cater to a diverse audience. With a commitment to inclusivity and trendsetting, NYX offers a wide range of products that reflect the latest beauty trends while remaining affordable. The brand's playful and edgy aesthetic resonates with makeup lovers around the world, making it a go-to choice for those who want to experiment and express themselves through makeup. NYX continues to inspire creativity and confidence, empowering individuals to make their mark in the world of beauty.

Founded

1999

Founder

Toni Ko

Headquarters

Los Angeles, USA