Fudge's most powerful Violet Toning Shampoo that also repairs damage in just one wash. Be your whitest, brightest blonde! Erase damage and unwanted yellow tones in 1 wash. This dual-force shampoo contains Fudge's max-strength violet micro-pigments that instantly knocks out brassy tones, whilst their unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Brassy tones are instantly erased. 90% stronger hair After 1 use. OPTI-PLEX technology reverses damage. Dramatically smoother, double the softness. Sulphate Free. 24-hour fragrance Fuse To use: Apply to wet hair, lather evenly and leave in for up to 5 minutes. Rinse well, then finish with Fudge Clean Blonde Damage Rewind Violet Toning Conditioner. Avoid contact with skin and other absorbent material, if possible use gloves as staining can occur. Ingredients: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolysed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2)
