Charcoal gently cleanses and attracts dirt like a magnet, drawing out deep down impurities & excess oil without over-drying. Leaves skin feeling deeply-cleansed, smoothed & radiant.It’s kind of sticky in consistency and on the runnier side too. Now, this face wash foams up really crazily and initially, I had to keep cutting down the amount of product I was taking, as I used to take a lot more than actually needed. After a few days, I was able to determine how much I really need and that was just a very tiny pea-sized amount. So, less is really more with this product. This also means that it is going to last pretty long and is totally worth the money that was spent on it!This face wash is a wonder in a tube!! I love it!! It deeply cleanses my skin and pores. I haven’t had any breakouts after using it. It does not leave my skin super dry. The tea tree in it actually prevents any breakouts and the active charcoal deeply cleanses the skin and all the pores!