Imagine an instant, noticeable, stunning hit of vibrancy -- the kind of punch that boosts the brilliance of hair colour. That's what you get with Glow Beyond, the anti-fade serum that puts the spotlight on radiance while helping to protect hair against harsh, colour-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and helps prolong the freshness of fabulous hair colour. - Helps prevent hair colour from fading off-tone when exposed to UV or sunlight - Instantly increases shine - Boosts colour vibrancy and provides softness - Reduces frizz for smoother hair in just one use - Guards against the hair-dulling effects of pollution* *laboratory tested using pollution particles Camelia Oil Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colourful protect the longevity of hair colour. Smartrelease(TM) Technology The one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. To use: Apply 1-2 pumps to damp or dry hair. Style as usual. Ingredients: Cyclopentasiloxane, Dimethicone, Ethylhexyl Methoxycinnamate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Seed Oil, Arginine Hcl, Punica Granatum Extract, Butyl Methoxydibenzoylmethane, Tocopheryl Acetate, Propylene Glycol, Hydroxycitronellal, Linalool, Fragrance/Parfum.