Living proof. Curl Shampoo

Suitable for an impressive array of textures and types, from coily to wavy and curly, consider Living Proof's Curl Shampoo your first step towards stronger, more defined curls. With a creamy texture that promises never to strip your hair, this ultra-chic pink bottle will have you wondering why you ever dreaded washday...This beautifully rich low-lather shampoo is infused with Living Proof's Healthy Curl Complex - an innovative concoction of strand-loving ingredients that was perfected over 230 formulas, 650 curl tests, and 10,000(!) development hours - that means it gently yet effectively lifts styling product residue and grime without stripping your hair. Instead, it provides superior slip for weightless detangling, leaving you with stronger, more defined curls. Best of all, when used with the Curl Conditioner, this routine is seen to make curls 3 times stronger!