Joico

The Story

Founded in 1990, Joico has been at the forefront of the hair care industry, driven by a passion for innovation and a commitment to quality. Our products are designed not only to enhance beauty but also to nourish and protect hair, ensuring that every strand is healthy and vibrant. With a diverse range of offerings, from color care to styling solutions, Joico caters to the needs of both professionals and everyday consumers. At Joico, we believe that healthy hair is the foundation of beauty. Our unique formulations are backed by science and crafted with the finest ingredients, allowing us to deliver exceptional results. We strive to inspire confidence in our users, empowering them to express their individuality through their hair. Join us on a journey to discover the transformative power of healthy hair and experience the Joico difference.

Founded

1990

Founder

Sara Jones

Headquarters

Los Angeles, USA