Alterna's My Hair My Canvas New Beginnings Exfoliating Cleanser gently removes impurities and buildup from the hair, without stripping color or natural moisture. Formulated with lemon peel extract and perlite, this powerhouse blend helps to lift away surface dirt and pollution and rejuvenate hair.Key Ingredients:Vegan Botanical Caviar: this ancient Asian super-food is known to help improve moisture retention and smooth the cuticle to add bounce, shine and strength Lemon Peel Extract: a clarifying agent commonly used to rid hair of impurities, this citrus extract is rich in antioxidants to help neutralize damaging free-radicals and alpha-hydroxy acid to lift away surface dirt and pollutionPerlite: a naturally absorbent mineral known to help reduce surface toxins and excess oil while gently exfoliating to help to remove dirt and rejuvenate hairLemon Essential Oil: used in aromatherapy to calm and refresh, this naturally antibacterial essential oil provides adds a clean, bright scentKey Benefits:Invigorates and gently clarifiesCleanses hair of impurities, dirt, oil and pollutionMaintains natural smoothness and rejuvenatesSafe for color-treated hairVegan
