Powered by Niacinamide, No7 Lift & Luminate Triple Action Primer creates a smooth base for makeup application with an illuminating finish. With light reflecting particles and optical blurring technology Makes skin look visibly lifted, firmer and brighter Prolongs the wear of foundation Suitable for all skin types Skin-Loving Ingredients Niacinamide: Restores skin's defenses against moisture loss and dehydration Iris Florentina Root Extract: plumps skin and helps to reduce the appearance of fine lines and wrinkles Sodium Hyaluronate: nourishes and hydrates skin Clinical Results 87% said fine lines looked reduced* (*based on consumer testing on 74 respondents (over 12 weeks)) 89% said skin looked lifted* (*based on consumer testing on 74 respondents (over 12 weeks)) 93% said skin looked brighter* (*based on consumer testing on 74 respondents (over 12 weeks)) Better Together Powered by No7 skin expertise, this primer is the perfect addition to your No7 skincare regimen to create your perfect base. Use before the No7 Lift & Luminate TRIPLE ACTION Serum Foundation and follow with the No7 Lift & Luminate TRIPLE ACTION Concealer and No7 Lift & Luminate TRIPLE ACTION Powder.