About Me: Keep Lips Hydrated And Full Of Colour With Our Revival Serum Moisturising Lipstick. With The 72-Hour Hydro* Power Of A Lip Serum, Your Lips Stay Hydrated Even After Removal Or Reapplication. Product Specification: • Retexturing Ahas. • 7X More Moisturising Glycerine*. • 72-Hour Hydro Power, So Your Lips Stay Hydrated Even After Removal* How To Use Me: Apply And Reapply Without The Worry Of Dry, Flaky Lips. Thanks To Its Super-Hydrating Formula, This Lipstick Promises Rich, Full Colour Whilst Keeping Your Lips In Tip-Top Condition***. *Moisture Stays Locked In With Repeated Use Over 4 Weeks Based On Consumer Study Of 107 Participants. **Compared To Avon Anew Youth Awakening Lipstick. ***Based On Clinical Efficacy Study With 43 Participants. For Everyday Hydration, Double-Up With Our Colourless Lip Treatment