Let's keep glamming. Let's keep GIVING! Put your money where your mouth is with 4 shades of VIVA GLAM MACximal Silky Matte Lipstick that promote healthy futures and equal rights for all. Intense brownish blue-red shade VIVA GLAM I is now VIVA HEART. Subdued pinkish-beige mauve shade VIVA GLAM II is now VIVA PLANET. Muted brownish-plum shade VIVA GLAM III is now VIVA EMPOWERED. Deep neutral shade VIVA EQUALITY is brand new! VIVA GLAM has raised £25 million in the UK & Ireland, supporting healthy futures and equal rights for all. And now, the iconic Lipstick that gives back 100% has been maxed out to give lips MORE - with a silky matte formula that gives 12 hours of pigment-rich colour. *In the UK and Ireland, the full recommended retail price (RRP) (less VAT) from the sale of VIVA GLAM lipsticks is donated to organisations that support the health and rights of people of All Ages, All Races and All Genders. We will make grants to non-profit organisations that we believe can make a meaningful impact on health, rights and equality.
