That’s right, you loved the PUREPLEX Blonde Whitening Mask so much we’ve extended the range. . . Introducing our BRAND NEW PUREPLEX Blonde Whitening Shampoo & Conditioner! Be Your Best Blonde with formulated violet pigments and of course a healthy dose of our Aminofix Bond Repair technology. Leaving your blonde hair lighter, brighter fresher and stronger. Fancy adding them to your healthy hair routine?