Rose Inc describes this serum-infused formula as 'a whipped, cashmere-soft cream' - and we're all for it. Consider it your new favourite, and get ready to pucker up! This buildable formula provides pigment-rich colour without sacrificing smoothness - so your lips will feel plump and beautifully primed, while also knowing that your chosen shade will last all day long (minus any cracking or flaking, too!). It's enriched with ??a postbiotic blend to strengthen the moisture barrier, alongside a smoothing and firming fermented botanical complex. Plant-derived squalane is also key for its skin-quenching goodness. What's more, the brand has ensured pro-worthy application thanks to its flexible, tapered doe-foot applicator. Now to decide on your favourite shade(s).