An all-in-one mascara created for every lash type with a unique eye-hugging brush to lift, lengthen, curl, and volumize for lush, long lashes. Finding the perfect mascara comes down to your lash type, which is different for everyone. This weightless, easy-to-build formula combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly) more lift, length, curl, and volume. The ultra-black, water-resistant formula lasts all day without flaking or smudging. Made with conditioners like castor oil so lashes stay soft and comfortable, never crunchy. Real results: - 100% said the brush captures and coats each and every lash from root to tip(2) - 100% of all lash types had more length & volume(1) - 95% of all lash types had more lift(1) - 93% said it separates and defines lashes without clumping(2) - 92% said it creates longer-looking lashes that last all day(2) - 92% of all lash types had more curl(1) (1) In an independent instrumental study of 120 subjects (2) In an independent consumer study of 58 subjects WHY SELENA LOVES IT While I was creating this product, I learned that finding a mascara that works for you is just as personal as finding your go-to foundation. This is truly a universal mascara that works for everyone. -Selena Gomez
