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Free of: Paraben Free, Cruelty Free, Vegan, Gluten Free, Synthetic Fragrance Free What it is: A clean, vegan ultra-hydrating lip balm, formulated with a plant-based retinol alternative and Hyaluronic Acid, that reduces visible fine lines and improves lip texture for smoother, softer lips. What it does: Clinically shown to smooth fine lines and wrinkles and replenish moisture for soft, plump lips Hyaluronic Acid provides long-lasting hydration Rosemary Extract provides antioxidant benefits Consumer tested: Clinical reduction in wrinkles and fine lines by -25%** Clinical improvement in skin texture by +191%** 94% agreed lips felt hydrated^ 91% agreed lip tone was visibly improved^^ **Based on a 4-week clinical study of 31 people. ^Based on an 8-week consumer study of 54 people. ^^Based on a 2-week consumer study of 54 people. Why you'll love it: Powered by Phyto-Retinol,* a natural plant-based retinol alternative that's as effective as retinol but gentle enough for lips Clean vegan formula Cruelty-free Formulated without parabens, formaldehyde, synthetic fragrance, gluten and more Dermatologist-tested For all ages, skin types and skin tones *Plant-based retinol alternatives.