Following the global success of the WORLD-FAMOUS PILLOW TALK COLLECTION ON EVERYONE'S EYES, LIPS AND CHEEKS, this summer, Charlotte Tilbury reveals A NEW! PILLOW TALK ICON… NEW! PILLOW TALK PUSH UP! LASHES MASCARA BEAUTIFUL BEFORE, MY BEST LASHES AFTER. The same way that Charlotte studied the 'most beautiful you' tones to be flattering and youth-boosting to create her ICONIC PILLOW TALK WORLD, Charlotte has done a 27-year study into THE ARCHITECTURE OF THE PERFECT LOOKING LASH - LIFTED, CURLED AND VOLUMISED - bottling the iconic, BEAUTY-ENHANCING Pillow Talk DNA into a mascara that gives EVERYONE, EVERYWHERE, the ultimate, PUMPED UP EFFECT, PILLOW TALK PRETTY LASHES. CHARLOTTE QUOTES: “Pillow Talk Push Up! Lashes mascara is the magic wand of makeup for the ultimate full, fanned out, flirtatious Pillow Talk flutter!” - Charlotte Tilbury “I had my first LASHFORMATION aged 13, I started wearing mascara and overnight people reacted to me in a different, more positive way. I instantly felt more CONFIDENT, more MESMERISING and more EMPOWERED. I have always been OBSESSED with lashes, how they FAN, how they GROW - I have long been inspired by LASH ICONS who have mesmerised the world with their famous flutter!” - Charlotte Tilbury “PILLOW TALK IS NOT JUST A COLOUR, IT'S A WORLD, A BEAUTY DREAM, A PLACE TO DISCOVER THE MOST BEAUTIFUL YOU!” - Charlotte Tilbury Create a VOLUME, LENGTH AND VERTICAL LIFT EFFECT with the exclusive 'Load and Comb' technology brush: - Innovative brush design LIFTS LIKE AIR, VERTICALLY PAINTING each individual lash. - Designed with two flat sides for lash-loading the mascara and two bristled sides for combing the mascara through the lashes, creating the effect of definition, length and instant vertical lift by gripping ALL lashes! - The DIAMOND-SHAPED BRISTLES on each side of the brush follow the geometry of the eye for a fanned-out, eye-opening, lifting effect! CLAIMS: 24 hour lift effect! 93% agree mascara gives lashes a voluminous definition* 96% agree lashes look magnified & amplified!* 96% agree mascara visibly lengthens the lashes* Smudge & humidity proof Ophthalmologically tested *tested on 31 people after one application