Aveda Be Curly Advanced ™ Curl Enhancer Cream

Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity¹, 92% more hydration², and up to 2X the shine³, all while increasing curl definition by 89%4.  Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.  Created with our expert team of texture stylists. 98% naturally derived5. Vegan. Leaping Bunny Approved. What do our AVEDA hairdressers think about it?I love its silky and light texture that provides hydration and insatnaneous repair: I apply it to dry or damp hair. Sarah - Training Manager for AVEDA BenefitsIntensify et increases waves and curls definitionReduces frizzAdds shineHydrates curls and waves   ¹Ex-vivo testing on tresses. ²Ex-vivo testing on tresses vs untreated hair. ³Ex-vivo testing on tresses vs unwashed hair. 4Ex-vivo testing on tresses when used with be curly advanced shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair. 5Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.