Virtue 6-In-1 Styling Paste

About VIRTUE 6-in-1 Paste

Looking for a medium-hold styler that can do it all for your short hair? Look no further than VIRTUE 6-in-1 Paste. This creamy and lightweight formula texturises, shapes, nourishes, protects, and adds shine to your short locks, keeping your style in place all day long - and even into the next!

What Makes VIRTUE 6-in-1 Paste Different

VIRTUE 6-in-1 Paste stands out thanks to Virtue's proprietary Alpha Keratin 60ku®, which strengthens, softens, and smooths your hair. Lightweight polymers in the formula create memory and hold, making your natural layers pop and giving the appearance of thicker, healthier hair.

Fragrance

The revitalising citrus blend of flowers, greens, stimulating spearmint leaf, and bright lemon essential oils in VIRTUE 6-in-1 Paste adds a refreshing touch to your styling routine.

Ideal For

• Men and women
• All types of short or layered hair

Product Aesthetics

Experience a creamy break upon initial touch with VIRTUE 6-in-1 Paste that emulsifies into a mix between a paste and pomade when rubbed between your fingertips.

Key Claims from Consumer Perception Study

• 92% of users immediately felt their style was easier to control and that hair looked healthier and more nourished
• 91% of users felt hair looked more tamed without being weighed down after only 3 uses
• Within one week, 96% of users felt their hair looked polished
• 100% of users felt their hair was not brittle or crunchy within one week of use

Key Ingredients

• 100% Natural Bio-Based Styling Polymer: The first all-natural styling polymer providing humidity-resistant style retention for a non-dulling, natural-looking hold
• Shea Butter: Deeply hydrates, adds weightless shine, and protects against heat styling damage
• Chia Seed-Derived Heat Protection Complex: Retains water in hair fibers and forms a protective layer against heat styling tools

VIRTUE® is Free of Sulfates, Parabens, Phthalates, Synthetic Colors and Dyes. Gluten Free. Cruelty Free. Vegan.