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**The ‘magic wand’ shampoo that brings lost luminosity back to blonde & silver hair.**A luxe, concentrated purple shampoo that brightens, moisturises and revives delicate blonde, lightened and/or silver hair. With Violet Pigments, whose anti-yellowing action refreshes your colour, Organic Blueberry Extract to support shine, and Sodium PCA to bind moisture to hair, restoring its silky-softness.