As I am

The Story

Founded by Dr. Ali N. B. Smith, As I Am was born out of a passion for natural hair care and a commitment to celebrating the beauty of textured hair. Recognizing the unique needs of natural hair, the brand focuses on creating products that not only cleanse and condition but also enhance and define curls. With a blend of science and nature, As I Am aims to empower individuals to embrace their natural beauty and express themselves authentically. As I Am believes that every curl, coil, and wave deserves to be celebrated. Their products are crafted with care, using high-quality ingredients that nourish and protect hair while promoting healthy growth. The brand's mission is to inspire confidence and self-love in every individual, encouraging them to embrace their natural hair journey with pride.

Founded

2012

Founder

Dr. Ali N. B. Smith

Headquarters

Atlanta, USA