Aveda

The Story

Founded in 1990 by Horst Rechelbacher, Aveda was born from a passion for nature and a commitment to sustainability. The brand harnesses the power of pure flower and plant essences to create high-performance beauty products that are as effective as they are environmentally friendly. Aveda's dedication to eco-conscious practices extends beyond its products, with initiatives aimed at reducing waste and promoting renewable resources. Aveda believes in the interconnectedness of beauty, wellness, and the environment. Their holistic approach to beauty encourages consumers to embrace natural ingredients while supporting sustainable practices. With a wide range of hair care, skin care, and makeup products, Aveda empowers individuals to express their unique beauty while caring for the planet.

Founded

1990

Founder

Horst Rechelbacher

Headquarters

Minneapolis, USA