Rituals

The Story

Founded in 2000, Rituals was born from a desire to create a new category in the beauty industry that focuses on the art of living. Inspired by ancient rituals from the East, the brand aims to transform everyday routines into meaningful moments of mindfulness. Each product is designed to elevate the ordinary, encouraging customers to slow down and appreciate the beauty in their daily lives. Rituals believes that beauty is not just about looking good, but also about feeling good. Their carefully crafted products combine high-quality ingredients with a philosophy of well-being, making self-care an essential part of life. With a commitment to sustainability and social responsibility, Rituals aims to create a positive impact on both customers and the planet.

Founded

2000

Founder

Raymond Cloosterman

Headquarters

Amsterdam, Netherlands