Tarte

The Story

Founded in 2000 by Maureen Kelly, Tarte Cosmetics emerged from a desire to create high-performance makeup that is both effective and eco-conscious. With a commitment to using natural ingredients and sustainable practices, Tarte has carved a niche in the beauty industry that resonates with consumers looking for products that align with their values. The brand's innovative formulas and vibrant colors empower individuals to express themselves while caring for their skin and the planet. Tarte's journey began with the introduction of their signature Amazonian Clay, which has become a staple in their product line. Over the years, Tarte has expanded its offerings to include a wide range of makeup essentials, all while maintaining a focus on cruelty-free practices. Today, Tarte is not just a beauty brand; it's a movement towards a more inclusive and responsible beauty industry, inspiring confidence and creativity in every individual who uses their products.

Founded

2000

Founder

Maureen Kelly

Headquarters

New York, USA