The Ordinary

The Story

Founded in 2013, The Ordinary set out to revolutionize the beauty industry by offering high-quality skincare products at a fraction of the price of traditional luxury brands. By focusing on clinical formulations and transparency, The Ordinary empowers consumers to make informed choices about their skincare routines. Their commitment to integrity and accessibility has garnered a loyal following, making them a standout brand in the crowded cosmetics market. With a minimalist aesthetic and a no-nonsense approach, The Ordinary demystifies skincare by providing straightforward information about their ingredients and formulations. Each product is designed to address specific skin concerns, allowing users to customize their skincare regimens effectively. The Ordinary continues to challenge the status quo, proving that effective skincare doesn't have to come with a hefty price tag.

Founded

2013

Founder

Brandon Truaxe

Headquarters

Toronto, Canada