Philip Kingsley Elasticizer

I love this pre-shampoo treatment. I have tried cheaper dupes but none compare to the original. It is recommended that you apply this to damp hair 20 minutes before shampooing but I tend to apply the night before and literally just run a wet comb through before applying so hair is basically dry. My hair is so soft after using this and I can brush it easily (which has been extremely difficult since trying a perm). Hair is shiny, healthy looking and after 8 or so weekly uses is noticeably in better condition with less breakage. I cant be without this!

Used this product overnight pre shampooing as advised. Completely unimpressed by the outcome, I expected so much more. Especially considering the price. Noticed very little difference in volume/condition and the only positive was the scent. Would not purchase again. Ill stick with Percy & Reed.

I honestly dont know if I'm using this wrong but I've tried it so many times and in different ways and I just don't get the hype around this product I honestly dont feel like it makes a difference maybe if you have very brittle hair but no I dont think I it's worth the price for the very little that it does.

If you have any kind of beauty sub box then I’m sure you’ll have tried the elasticizer before since it’s in pretty much all of them! This is a pre shampoo treatment which aims to strengthen and add life to hair after one use. I do enjoy using it, but if you have particularly fine hair then you only need the tiniest amount as it can make hair look a bit greasy if you use too much in my opinion. It’s not a product I get excited about to be honest as I feel there’s other treatments out there that work just as well. It also says it can be used on colour treated hair but I would recommend not using it just before or after colouring as it can strip the colour away! Overall, it’s a nice treatment to use a few times a month but I won’t be shouting it from the rooftops any time soon.

Very popular brand but personally not great for my hair. My scalp is easy to get dry and I tried not touch my scalp... I think this brand is very good and so popular but I think it depends hair type maybe... Use sample at first will work!

I’ve used this for about 3 weeks now every second wash before I apply my shampoo. I definitely feel a difference in my hair after I’ve washed it as it feels a lot stronger and healthier than before. I straighten my hair alot and recently I’ve notice a lot of split ends and fall out from my hair so I got recommended to try out this product and decided to try it out and see if it would strengthen and restore my hair. I will have to try it out for a bit longer before I see visual results as I feel like with new hair products you have to use them for a period of time before seeing full the full pay off of the product. It’s a pre shampoo treatment Made to add elasticity, manageability and shine to your hair, you apply it to wet hair for upto 20 mins then wash your hair as normal with shampoo and conditioner. The product doesn’t really have a scent at all so if you prefer scentless products and have brittle/split, limp and un manageable hair this might just be perfect for you! Overall I will have to use this product a bit longer but atm I am enjoying using it and recommend you try it too if you think it’s a product that will work great for you!

This is an amazing product!! I leave it on for as long as possible before i wash my hair and once washed out my hair feels amazing and so silky. Its stops my hair from matting at the back and has strengthened and repaired my damaged hair. Pricey but worth it.

It works! An amazing pre-treatment before washing which helps to restore life and body and strengthen hair. I tend to use mine once every 2/3 weeks and will keep it on for at least 30mins if not longer - it's the perfect excuse to catch up on some TV or get some ironing done! Rinse it out and follow with my regular shampoo and conditioner routine and the difference is unreal! It is a bit pricey, but I was lucky enough to be gifted a large size, but it's definitely worth the investment because of the results and how long the tub has lasted me so far!

Absolutely love this product. Expensive but well worth the money. My hair felt like i had just stepped out of the hairdressers. Ends were sealed and smoothed and my hair did not feel heavy after use.

This is a holy grail! My hair is quite damaged from regular bleaching but with this I've really seen a difference use it less than once a week, that's all you need. Lasts a long time definitely worth the price tag