Smashbox

La Historia

Founded in 1990 by Davis Factor, Smashbox originated from the iconic Smashbox Studios in Los Angeles, where makeup artists and photographers collaborated to create the perfect looks for photo shoots. Inspired by the magic of the studio, Smashbox developed a line of makeup that not only looks great on camera but also feels amazing on the skin. With a commitment to quality and innovation, Smashbox continues to push the boundaries of beauty, offering products that empower individuals to express their creativity and confidence. At Smashbox, the belief is that makeup should be fun and transformative. The brand embraces diversity and inclusivity, ensuring that everyone can find products that suit their unique style and skin tone. From their signature primers to vibrant lipsticks, Smashbox is dedicated to providing high-performance cosmetics that enhance natural beauty and inspire self-expression. Whether you're a professional makeup artist or a beauty novice, Smashbox invites you to unleash your inner artist and shine in every moment.

Fundada

1990

Fundador

Davis Factor

Sede

Los Angeles, USA