Benefit

Laughter is the best cosmetic.

Benefit

Benefit Cosmetics is a playful and innovative beauty brand known for its fun and effective products that enhance natural beauty. With a focus on brows, lashes, and complexion, Benefit combines high-quality formulations with whimsical packaging to create a unique shopping experience.

127 products Founded 1976 San Francisco, USA Mid-Range Glamorous
Official site
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Makeup Sets 22 Powder Blushes 17 Mascaras 7 Skin Care Sets 6 Liquid Blushes 5

The Icons

What everyone's reaching for at the Benefit counter.

Makeup Sets

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Powder Blushes

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Mascaras

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Skin Care Sets

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Liquid Blushes

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Just In

Fresh on the shelves from Benefit.

From the community

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Hoola Lite
5
GlamGeekTeam
GlamGeekTeam

test review
Fouroscope Blusher And Highlighter Palette
4
Sabz2091
Sabz2091

Holy grail product
Gimme Brow Gel
4
Sabz786
Sabz786

Makes your brows pop
Fool Proof Brow Powder Duo
4
Sabz786
Sabz786

Good wee product
Hoolamatte Powder Bronzer For Face
4
Sabz786
Sabz786

My go to
The Porefessional Primer
3
PrincessE
PrincessE

Client Product - I wouldn’t buy this product again for myself as I don’t like my skin to h…
Hoola Lite
5
Manclass50
Manclass50

Love it!!
They're Real
5
Mimzy
Mimzy

I love it.
Badgal Bang Mascara
4
Rachtb
Rachtb

Decent
Hoola Bronzer Powder Toasted
5
mimimazz
mimimazz

Amazing
Silky Mattifying Powder
5
mimimazz
mimimazz

Amazing!
Gogo Tint Lip And Cheek Stain
5
mimimazz
mimimazz

Amazing

The Story

Founded in 1976 by sisters Jean and Jane Ford, Benefit Cosmetics started as a small brow bar in San Francisco. The brand quickly gained popularity for its unique approach to beauty, focusing on fun and effective products that empower individuals to express their personality. With a mission to make beauty accessible and enjoyable, Benefit has expanded its product line to include a wide range of cosmetics that cater to diverse beauty needs. Today, Benefit is recognized globally for its playful branding and innovative formulations, making it a beloved choice for beauty lovers everywhere.

Founded
1976
Founder
Jean and Jane Ford
Headquarters
San Francisco, USA
Playful Bold Innovative Fun Approachable

Where to buy Benefit in the UK

We compare Benefit prices across leading retailers in the UK so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.

Cult Beauty Sephora UK Space NK Lookfantastic Boots

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