Makeup for Everyone
e.l.f.
e.l.f. is a cosmetics brand that offers high-quality beauty products at affordable prices. With a commitment to inclusivity and innovation, e.l.f. provides a wide range of makeup and skincare solutions that empower individuals to express their unique beauty.
11 products
Founded 2004
Oakland, California, USA
Affordable
Minimalist
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What everyone's reaching for at the e.l.f. counter.
Liquid Liners
Liquid Eye Shadows
Lipsticks
Pressed Powders
Foam & Wash Cleansers
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Fresh on the shelves from e.l.f..
From the community
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Tested out a new foundation and it’s FABULOUS! And decided to try shape tape concealer aga…
5
Omg stock up!!
5
I was sent this product to try from one of the many magazine beauty clubs that I subscribe…
5
I was sent this to try from one of the many magazine beauty clubs that I subscribe to. Th…
5
Great powder
3
It’s okay
1
Dissapointing
3
Okay
4
Great sheer lip
3
Gives good volume
5
Like benefit
3
Great concealer but applicators too big
The Story
Founded in 2004, e.l.f. (eyes lips face) was created with the vision of making high-quality beauty accessible to everyone. The brand's mission is to provide innovative and affordable products that cater to a diverse audience, encouraging self-expression and creativity. e.l.f. believes that beauty should be fun, inclusive, and available to all, regardless of budget. With a commitment to cruelty-free practices and a focus on sustainability, e.l.f. continues to push the boundaries of the beauty industry. Their extensive range of products, from makeup to skincare, is designed to empower individuals to embrace their unique beauty and express themselves confidently. e.l.f. is not just a brand; it's a community that celebrates diversity and creativity in the world of beauty.
- Founded
- 2004
- Founder
- Joseph Shamah, Scott Vincent Borba
- Headquarters
- Oakland, California, USA
Playful
Inclusive
Innovative
Affordable
Trendy
Where to buy e.l.f. in the UK
We compare e.l.f. prices across leading retailers in the UK so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.
Cult Beauty
Sephora UK
Space NK
Lookfantastic
Boots
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