IT Cosmetics

Your Skin But Better

IT Cosmetics

IT Cosmetics is a beauty brand that combines skincare and makeup to create products that enhance natural beauty. Known for their innovative formulas and commitment to inclusivity, they empower individuals to feel confident in their own skin.

46 products Founded 2008 Los Angeles, USA Mid-Range Modern, Vibrant, Inclusive
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Makeup Brushes & Applicators 6 Anti Ageing Face Serums 4 CC Creams 4 Liquid & Cream Concealers 3 Mascaras 3

The Icons

What everyone's reaching for at the IT Cosmetics counter.

Makeup Brushes & Applicators

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Anti Ageing Face Serums

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CC Creams

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Liquid & Cream Concealers

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Mascaras

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Just In

Fresh on the shelves from IT Cosmetics.

From the community

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RuthieBach
RuthieBach
RuthieBach

Few new items bought it in Boots this week. The Ordinary is sometimes hard to get hold of…
amyhill8
amyhill8
amyhill8

Tightline 3-In-1
5
Sugabeauty
Sugabeauty

Precision from root to tips
Bye Bye Under Eye
5
BeutObs
BeutObs

Great Coverage & Brightening
Confidence In A Cream Feuchtigkeitspflege
5
BeutObs
BeutObs

Silky Smooth Moisturiser
Miracle Water
5
BeutObs
BeutObs

Radiant Skin 😍
Your Skin But Better Cc+ Oil-Free Matte Spf40
5
amyhill8
amyhill8

I wish I’d discovered this product sooner! The cream is easy to use and blend, it sits bea…
Your Skin But Better CC+ Cream with SPF 50+
5
amyhill8
amyhill8

This CC cream is incredible!!
Chloeluckin
Chloeluckin
Chloeluckin

Testing a full face of new and overhyped makeup! Check out if I liked the products, or if…
Your Skin But Better CC+ Cream with SPF 50+
5
Shannx42
Shannx42

Flawless!
Your Skin But Better CC+ Cream with SPF 50+
5
PaigeSharples93
PaigeSharples93

Amazing.
Your Skin But Better Cc+ Oil-Free Matte Spf40
5
Chloeluckin
Chloeluckin

AMAZING FOR OILY, ACNE PRONE, SENSITIVE SKIN!

The Story

IT Cosmetics was founded with a mission to create high-performance beauty products that deliver real results. Jamie Kern Lima, a former news anchor, recognized the need for cosmetics that not only cover imperfections but also improve the skin's appearance. With a focus on inclusivity, IT Cosmetics offers a wide range of shades and products designed for all skin types and tones. Their commitment to innovation and quality has made them a beloved brand among beauty enthusiasts worldwide.

Founded
2008
Founder
Jamie Kern Lima
Headquarters
Los Angeles, USA
Empowering Innovative Inclusive Authentic Playful

Where to buy IT Cosmetics in the UK

We compare IT Cosmetics prices across leading retailers in the UK so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.

Cult Beauty Sephora UK Space NK Lookfantastic Boots

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