Science. Not Magic.
Living proof.
Living Proof is a beauty brand that harnesses the power of science to create innovative hair care products. Their unique formulas are designed to solve common hair problems, delivering results that are both effective and transformative.
The Icons
What everyone's reaching for at the Living proof. counter.
Moisturising & Nourishing Shampoos
Moisturising & Nourishing Conditioners
Hair Styling Creams
No Frizz Nourishing Styling Cream
Perfect Hair Day High-Shine Gloss
Hair Styling Powders & Volumisers
Full Dry Volume & Texture Spray
Dry Shampoos
Advanced Clean Dry Shampoo & Scalp Care Density Serum
Perfect Hair Day (Phd) Dry Shampoo
Just In
Fresh on the shelves from Living proof..
Perfect Hair Day (Phd) 5-In-1 Styling Treatment
From the community
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Protects hair from damage and frizz, doesn’t leave hair tuggy and is very lightweight. Lea…
How have I only just discovered living proof!?
Game changer!
Silky soft hair
Love this stuff. I have fine, straight hair but enough of it for a family of chinchillas t…
HAIR IS SO SILKY
The Story
Founded in 2004 by a team of scientists and hair care experts, Living Proof was born out of a desire to challenge the status quo of hair care. With a commitment to innovation, they developed a range of products that utilize cutting-edge technology to address the unique challenges of hair. Their formulations are backed by science, ensuring that each product delivers real results. Living Proof believes in empowering individuals to love their hair, providing solutions that are not only effective but also easy to use, making beautiful hair attainable for everyone.
- Founded
- 2004
- Founder
- Dr. Julie Rice, Dr. Craig Hawker, and a team of scientists
- Headquarters
- Cambridge, USA
Where to buy Living proof. in the UK
We compare Living proof. prices across leading retailers in the UK so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.
Showing of products
Perfect Hair Day (Phd) 5-In-1 Styling Treatment
Advanced Clean Dry Shampoo & Scalp Care Density Serum
Perfect Hair Day (Phd) Dry Shampoo
No Frizz Nourishing Styling Cream
No Frizz Weightless Styling Spray
No Frizz Intense Moisture Mask
Full Dry Volume & Texture Spray
Perfect Hair Day High-Shine Gloss