Paula's Choice

Skin care that works.

Paula's Choice

Paula's Choice is a skincare brand that focuses on creating effective, science-backed products for all skin types. With a commitment to transparency and education, they empower consumers to make informed choices about their skincare routines.

50 products Founded 1990 Seattle, USA Mid-Range Minimalist
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Anti Ageing Face Creams 11 Skin Care Sets 6 Day Face Moisturisers 4 Face Toners 4 Anti Ageing Face Serums 3

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What everyone's reaching for at the Paula's Choice counter.

Anti Ageing Face Creams

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Skin Care Sets

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Day Face Moisturisers

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Face Toners

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Anti Ageing Face Serums

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Fresh on the shelves from Paula's Choice.

The Story

Founded by Paula Begoun in 1990, Paula's Choice emerged from a passion for skincare that is both effective and transparent. After years of researching ingredients and formulations, Paula set out to create products that would help individuals achieve healthy, radiant skin without the hype and false promises often found in the beauty industry. Today, Paula's Choice is recognized for its commitment to science-backed formulations and a no-nonsense approach to skincare, empowering consumers to make informed choices about their skin health. With a diverse range of products tailored for various skin concerns, Paula's Choice continues to lead the way in innovative skincare solutions.

Founded
1990
Founder
Paula Begoun
Headquarters
Seattle, USA
Trustworthy Innovative Empowering Transparent Educational

Where to buy Paula's Choice in the UK

We compare Paula's Choice prices across leading retailers in the UK so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.

Cult Beauty Sephora UK Space NK Lookfantastic Boots

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