Shea Moisture

The Story

Shea Moisture was born out of a passion for natural ingredients and a commitment to community. Founded by Richelieu Dennis, the brand began with a simple mission: to provide high-quality, natural products that celebrate the beauty of diverse hair and skin types. With roots in West Africa, where the shea tree is revered for its nourishing properties, Shea Moisture embodies the spirit of sustainability and empowerment. By sourcing ingredients from local communities and supporting fair trade practices, they not only create effective beauty solutions but also uplift the lives of those who provide them. Over the years, Shea Moisture has grown into a beloved brand that champions inclusivity and authenticity. Their extensive range of products caters to a variety of hair textures and skin concerns, ensuring that everyone can find something that works for them. With a focus on natural, organic ingredients, Shea Moisture continues to innovate while staying true to its core values, making a positive impact on both beauty and the world around us.

Founded

1990

Founder

Richelieu Dennis

Headquarters

New York, USA