Shu Uemura

The Story

Founded in 1967 by Shu Uemura, the brand began as a makeup artist's dream to create products that enhance natural beauty. With a focus on quality and artistry, Shu Uemura revolutionized the beauty industry by introducing the concept of cleansing oils, which became a staple in skincare routines worldwide. The brand's commitment to innovation and creativity continues to inspire beauty lovers and professionals alike. Shu Uemura's philosophy is rooted in the belief that makeup is an art form, and every individual is a canvas. By blending traditional Japanese aesthetics with modern techniques, the brand offers a unique range of products that empower users to express their individuality. With a dedication to quality and a passion for beauty, Shu Uemura remains a leader in the cosmetics industry, inviting everyone to discover the art of beauty.

Founded

1990

Founder

Shu Uemura

Headquarters

Tokyo, Japan