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Your beauty, your way.
theBalm
theBalm is a cosmetics brand that focuses on creating high-quality, playful, and effective beauty products. With a commitment to fun and creativity, they offer a wide range of makeup essentials that cater to diverse beauty needs, all while maintaining a vintage-inspired aesthetic.
38 products
Founded 2004
San Francisco, USA
Mid-Range
Vintage, Playful, Colorful
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The Icons
What everyone's reaching for at the theBalm counter.
Powder Blushes
Liquid Highlighters
Eye Shadow Palettes
Mascaras
Day Face Moisturisers
Just In
Fresh on the shelves from theBalm.
From the community
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5
Good
5
Gorgeous
5
Great
5
AMAZING!
5
Really good product
5
Amazing!
5
Amazing nude shades
5
MY FAVOURITE 😍
5
Blends in amazingly
5
Perfect pigment!
Best makeup of 2020!!! 🥰 More videos on my YouTube channel: search Chloe Luckin
It’s my birthday! 🎉 Lockdown birthday so today I went to the garden centre, a walk and g…
The Story
Founded in 2004 by Marissa Shipman, theBalm was born out of a passion for creating high-quality cosmetics that are both fun and effective. With a unique vintage-inspired aesthetic, the brand aims to inspire creativity and self-expression through makeup. Each product is designed to be versatile and easy to use, allowing customers to explore their beauty in a playful way. theBalm believes that beauty should be enjoyable and accessible to everyone. Their commitment to quality and innovation has led to a loyal following of beauty enthusiasts who appreciate the brand's unique approach. With a wide range of products that cater to various skin tones and preferences, theBalm continues to empower individuals to embrace their unique beauty and express themselves confidently.
- Founded
- 2004
- Founder
- Marissa Shipman
- Headquarters
- San Francisco, USA
Playful
Bold
Creative
Fun
Vintage
Where to buy theBalm in the UK
We compare theBalm prices across leading retailers in the UK so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.
Cult Beauty
Sephora UK
Space NK
Lookfantastic
Boots
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