Makeup for the bold and beautiful.
W7
W7 Cosmetics offers a wide range of affordable beauty products that empower individuals to express their unique style. Known for their playful and trendy approach, W7 combines quality with value, making beauty accessible to everyone.
The Icons
What everyone's reaching for at the W7 counter.
Liquid & Cream Concealers
False Lashes
Just In
Fresh on the shelves from W7.
The Story
Founded in 2002, W7 Cosmetics emerged with a mission to provide high-quality beauty products at prices that everyone can afford. With a focus on fun and creativity, W7 has become a go-to brand for makeup lovers who want to experiment with the latest trends without breaking the bank. The brand prides itself on being inclusive, offering a diverse range of products that cater to all skin tones and styles. W7 believes that makeup should be an enjoyable and expressive experience. Their playful packaging and innovative formulas encourage users to explore their creativity and embrace their individuality. With a commitment to quality and affordability, W7 continues to inspire a new generation of beauty enthusiasts, making it easy for anyone to look and feel fabulous.
- Founded
- 2002
- Headquarters
- London, United Kingdom
Where to buy W7 in the UK
We compare W7 prices across leading retailers in the UK so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.