Get bouncy, voluminous locks with John Frieda Luxurious Volume Thickening Blow Dry Lotion
If you're tired of fine, flat hair, you need the John Frieda Luxurious Volume Thickening Blow Dry Lotion to give your locks some much-needed oomph. Our natural, lightweight formula provides a subtle lift and flexible hold, leaving you with thicker-looking hair that moves with you.
Root lift and added texture
Our formula is designed to add volume and texture at the roots, so you can enjoy natural-looking volume that lasts all day long. Formulated with Air-Silk Technology, it gives you an instant lift to boost hair at the crown. The root lifting complexes work to thicken strands and boost hair from the roots, creating a lifted, voluminous look that's sure to turn heads.
Heat protection for healthy hair
Not only does the John Frieda Luxurious Volume Thickening Blow Dry Lotion deliver stunning volume and lift, but it also provides essential heat protection. This means you can style your hair without worrying about damaging your locks, leaving you with healthy, gorgeous hair that looks and feels incredible.
The same great formula, with a new look
If you were a fan of the Luxurious Volume Root Booster Blow Dry Lotion, you'll love the new and improved John Frieda Luxurious Volume Thickening Blow Dry Lotion. It features the same great formula that you know and love, with a modern and stylish new packaging makeover. Get yours today and enjoy bouncy, voluminous locks that are full of life and movement.