Experience the much-loved formula that has now returned in all its full coverage glory. The original Beautifully Matte foundation comes in all 24 skin-enhancing shades for a brighter complexion. Discover your true-skin shade match in minutes with our Pro Derm Scan Service.
Our foundation is powered by a skin-mattifying blend of fine oil-absorbing powders. The formula glides effortlessly onto the skin, blurring the appearance of pores, with a velvety soft finish and no powdery flatness for a beautifully matte complexion that lasts for up to 16 hours. The product is suitable for sensitive skin and features a formula of fine oil-absorbing powders to control shine all day long and SPF 15 to help actively protect skin from the damaging effects of the sun.
Developed with both extensive scientific and consumer research spanning over 3 years, our foundation shades have been formulated using Skin Expert™ technology, analyzed against 1.9m global skin tones. The result; a cleaner and brighter true-skin match. Coming soon in all 24 shades, this product has been specifically formulated to blend seamlessly into a range of skin tones.
Our product has been tried and tested by 178 respondents, where 90% agreed that the product visibly reduced the appearance of their pores*, 94% agreed that the product concealed blemishes and imperfections on their skin*, and 95% agreed that the product gives an even coverage on their skin*.
Combine our Beautifully Matte foundation with make-up powered by No7 skin expertise. It makes the perfect base for any make-up routine. We recommend using in harmony with No7 Airbrush Away Colour Balancing Primer, and No7 Matte Bronzing Powder for a subtle, sun-kissed sweep.