Benefit

Laughter is the best cosmetic.

Benefit

Benefit Cosmetics is a playful and innovative beauty brand known for its fun and effective products that enhance natural beauty. With a focus on brows, lashes, and complexion, Benefit combines high-quality formulations with whimsical packaging to create a unique shopping experience.

28 products Founded 1976 San Francisco, USA Mid-Range Glamorous
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Brow Pencils 4 Powder Blushes 2 Liquid Blushes 2 Liquid & Cream Concealers 2 Powder Highlighters 2

The Icons

What everyone's reaching for at the Benefit counter.

Brow Pencils

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Powder Blushes

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Liquid Blushes

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Liquid & Cream Concealers

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Powder Highlighters

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Just In

Fresh on the shelves from Benefit.

The Story

Founded in 1976 by sisters Jean and Jane Ford, Benefit Cosmetics started as a small brow bar in San Francisco. The brand quickly gained popularity for its unique approach to beauty, focusing on fun and effective products that empower individuals to express their personality. With a mission to make beauty accessible and enjoyable, Benefit has expanded its product line to include a wide range of cosmetics that cater to diverse beauty needs. Today, Benefit is recognized globally for its playful branding and innovative formulations, making it a beloved choice for beauty lovers everywhere.

Founded
1976
Founder
Jean and Jane Ford
Headquarters
San Francisco, USA
Playful Bold Innovative Fun Approachable

Where to buy Benefit in Ireland

We compare Benefit prices across leading retailers in Ireland so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.

Cult Beauty Lookfantastic Brown Thomas Boots Ireland

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