Skin care that works.
Paula's Choice
Paula's Choice is a skincare brand that focuses on creating effective, science-backed products for all skin types. With a commitment to transparency and education, they empower consumers to make informed choices about their skincare routines.
21 products
Founded 1990
Seattle, USA
Mid-Range
Minimalist
The Icons
What everyone's reaching for at the Paula's Choice counter.
Anti Ageing Face Creams
Day Face Moisturisers
Skin Care Sets
Face Exfoliants
Anti Ageing Face Serums
Just In
Fresh on the shelves from Paula's Choice.
The Story
Founded by Paula Begoun in 1990, Paula's Choice emerged from a passion for skincare that is both effective and transparent. After years of researching ingredients and formulations, Paula set out to create products that would help individuals achieve healthy, radiant skin without the hype and false promises often found in the beauty industry. Today, Paula's Choice is recognized for its commitment to science-backed formulations and a no-nonsense approach to skincare, empowering consumers to make informed choices about their skin health. With a diverse range of products tailored for various skin concerns, Paula's Choice continues to lead the way in innovative skincare solutions.
- Founded
- 1990
- Founder
- Paula Begoun
- Headquarters
- Seattle, USA
Trustworthy
Innovative
Empowering
Transparent
Educational
Where to buy Paula's Choice in Ireland
We compare Paula's Choice prices across leading retailers in Ireland so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.
Cult Beauty
Lookfantastic
Brown Thomas
Boots Ireland
