Skin care that works.
Paula's Choice
Paula's Choice is a skincare brand that focuses on creating effective, science-backed products for all skin types. With a commitment to transparency and education, they empower consumers to make informed choices about their skincare routines.
The Icons
What everyone's reaching for at the Paula's Choice counter.
Anti Ageing Face Creams
Anti Ageing Face Serums
Day Face Moisturisers
Face Exfoliants
Skin Care Sets
Just In
Fresh on the shelves from Paula's Choice.
From the community
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A Great Product!
Miracle in a bottle
Life changing
l love this product it's the best exfoliater I've used it make my skin feel soft and gentl…
This mask is really good for breakout-prone skin it absorb the oil and make the skin soft…
Best BHA exfoliation I've tried
Trying out Metallist sparkling foiled pigment by Touch in Sol (that name makes me snigger,…
Luxury body moisturiser
Amazing product with no irritation! I use this every day to keep my tzone blackheads at ba…
Retinol must have!!
Paula's Choice Geek!
The Story
Founded by Paula Begoun in 1990, Paula's Choice emerged from a passion for skincare that is both effective and transparent. After years of researching ingredients and formulations, Paula set out to create products that would help individuals achieve healthy, radiant skin without the hype and false promises often found in the beauty industry. Today, Paula's Choice is recognized for its commitment to science-backed formulations and a no-nonsense approach to skincare, empowering consumers to make informed choices about their skin health. With a diverse range of products tailored for various skin concerns, Paula's Choice continues to lead the way in innovative skincare solutions.
- Founded
- 1990
- Founder
- Paula Begoun
- Headquarters
- Seattle, USA
Where to buy Paula's Choice in Ireland
We compare Paula's Choice prices across leading retailers in Ireland so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.