When I first tried it, I thought it very dry, to the extent that I thought I’d got a dud one. But I had curled my very straight eyelashes first and it did an amazing job at getting that curl to hold, more so than any other mascara I’ve previously used. It didn’t do much for volumising my lashes, but the very fact that it acted like hairspray for lashes means I liked it. A lot. And it’s definitely waterproof. I have very watery eyes and it didn’t move.
Reviewed on Sat 10 Apr 2021
I am in my late 50's/early 60's with mature, brown tone skin and unknown eyes. My hair is unknown, unknown with unknown texture.
This mascra is amazing. It stand by the advertisement and is 100% waterproof. I have worn it in the shower and the pool without any run. The applicator won't fit everyone's expectations as it creates a clumpier look, but for any one that like that it is perfect! It is super affordable and definitely worth every penny!
Reviewed on Tue 18 Aug 2020
I am in my late teens/early 20's with combination, medium tone skin and hazel eyes. My hair is medium brown, normal with normal texture.
Got given as a gift the formula was dry it didnt do nothing but darken my lashes
I gave it a second star because it was a bugger to remove but i guess that means the waterproof aspect of it worked.
Reviewed on Sun 24 Feb 2019
I am in my mid 20's with combination, fair tone skin and hazel eyes. My hair is medium brown, normal with normal texture.
This mascara is surprisingly easy to remove yet doesn't budge during the day. I like that it dries quickly, but it doesn't give me volume or length (I think this is probably down to my eyelashes being straight rather than the product, but it's hard to give it more stars).
I am hard on mascaras as I never seem to get the desired look I want, but I would expect that other people will be luckier! I did use to use this mascara as one of my 'Rimmel go to's', but I have decided not to buy further from this brand unless they go cruelty free in the future.
Reviewed on Sat 09 Feb 2019
I am in my mid 30's with combination, fair tone skin and green eyes. My hair is medium brown, dry with coarse texture.
I love this mascara and have used it for years! it doesn't make your eyelashes as voluminous as other ordinary mascaras but instead gives your lashes a more natural look. I have worn this to waterparks and on holidays where it has been boiling hot and humid. this mascara doesn't budge! it isn't too difficult to get off either
Reviewed on Thu 24 Aug 2017
I am in my mid 20's with combination, tanned tone skin and blue eyes. My hair is blonde, normal with normal texture.
Wouldn't use as a lone mascara, I apply it over my normal mascaras as this mascara is very waterproof. I used to get quite obvious smudges and watery eyes would run my mascara naturally, but as I apply this, that problem seems to disappear! Great product for top layer and doesn't ruin the bottom layers of mascara underneath.
Reviewed on Mon 20 Jun 2016
I am in my late teens/early 20's with oily, light tone skin and green eyes. My hair is blonde, normal with fine texture.
I really dislike this product. It's extremely difficult to apply without it forming clumps. I believe this is because it drys almost instantly and because its waterproof is therefore difficult to create a decent look. I believe it's pretty pricey considering the quality also.
Reviewed on Fri 04 Sep 2015
I am in my late teens/early 20's with oily, tanned tone skin and green eyes. My hair is light brown, normal with normal texture.
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Want the London look? Get it with a waterproof mascara you can be sure of! Rimmel London's 100% Waterproof Mascara has a truly waterproof formula and run-resistant finish for natural-looking lashes, even in the hard conditions. When you need a trustworthy waterproof mascara with long-lasting coverage for a natural look of your lashes, choose 100% Waterproof Mascara in black, Apply to bare lashes from the roots. It dries quickly, giving you a waterproof and run-resistant finish. If you want thicker, longer, separated lashes with the certainty of long-lasting, waterproof coverage, the 100% Waterproof Mascara is the one for you. Key Features: - Truly waterproof mascara. - Long-lasting coverage. - Fast-drying formula. - Thicker, longer and separated lashes. It would also make a lovely gift for your friend, sister or even your mum! Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London Look!
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