Get the London Look
Rimmel
Rimmel London is a dynamic beauty brand that embodies the spirit of London. Known for its innovative products and trend-setting styles, Rimmel offers a wide range of cosmetics that empower individuals to express their unique beauty.
43 products
Founded 1834
London, United Kingdom
Affordable
Edgy, Urban, Trendy
Explore the counter
The Icons
What everyone's reaching for at the Rimmel counter.
Mascaras
Liquid Liners
Liquid & Cream Concealers
Liquid Foundations
Lipsticks
Just In
Fresh on the shelves from Rimmel.
The Story
Founded in 1834 by Eugene Rimmel, Rimmel London has been at the forefront of beauty innovation for nearly two centuries. With a commitment to creating high-quality, accessible cosmetics, Rimmel empowers individuals to express their unique beauty through bold and trendy products. The brand's iconic tagline, 'Get the London Look,' reflects its vibrant and edgy spirit, drawing inspiration from the diverse and dynamic culture of London. Rimmel London is not just about makeup; it's about confidence and self-expression. The brand's extensive range of products caters to every beauty need, from flawless foundations to statement lip colors. Rimmel continues to push boundaries, embracing the latest trends while ensuring that everyone can achieve their desired look without breaking the bank.
- Founded
- 1834
- Founder
- Eugene Rimmel
- Headquarters
- London, United Kingdom
Bold
Edgy
Trendy
Playful
Accessible
Where to buy Rimmel in the US
We compare Rimmel prices across leading retailers in the US so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.
Sephora
Ulta Beauty
Target
Amazon
Nordstrom
