This shampoo really does brighten my hair! It foams really well and a lot does go a long way, but no matter how much I like it, I wouldn't spend the price tag on it. Particularly since the John Frieda Go Blonder shampoo is just as good as brightening my hair, is half the price, a... Read more

This shampoo really does brighten my hair! It foams really well and a lot does go a long way, but no matter how much I like it, I wouldn't spend the price tag on it. Particularly since the John Frieda Go Blonder shampoo is just as good as brightening my hair, is half the price, and is usually on offer. I hate that this shampoo is so expensive, perhaps if it was on sale for a really good deal I'd repurchase, but until that happens, I will not be repurchasing :'( Show less