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Laughter is the best cosmetic.
Benefit
Benefit Cosmetics is a playful and innovative beauty brand known for its fun and effective products that enhance natural beauty. With a focus on brows, lashes, and complexion, Benefit combines high-quality formulations with whimsical packaging to create a unique shopping experience.
11 products
Founded 1976
San Francisco, USA
Mid-Range
Glamorous
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The Icons
What everyone's reaching for at the Benefit counter.
Lip Stains
Liquid Blushes
Makeup Brushes & Applicators
Brow Pencils
Brow Gels & Mascaras
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Fresh on the shelves from Benefit.
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The Porefessional Power Matte And Blur Loose Setting Powder
$21.00
2 retailers
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The Story
Founded in 1976 by sisters Jean and Jane Ford, Benefit Cosmetics started as a small brow bar in San Francisco. The brand quickly gained popularity for its unique approach to beauty, focusing on fun and effective products that empower individuals to express their personality. With a mission to make beauty accessible and enjoyable, Benefit has expanded its product line to include a wide range of cosmetics that cater to diverse beauty needs. Today, Benefit is recognized globally for its playful branding and innovative formulations, making it a beloved choice for beauty lovers everywhere.
- Founded
- 1976
- Founder
- Jean and Jane Ford
- Headquarters
- San Francisco, USA
Playful
Bold
Innovative
Fun
Approachable
Where to buy Benefit in the US
We compare Benefit prices across leading retailers in the US so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.
Sephora
Ulta Beauty
Target
Amazon
Nordstrom