Fenty Beauty

The Story

Fenty Beauty was launched in September 2017 by global superstar Rihanna, with a mission to create a beauty brand that celebrates diversity and inclusivity. The brand quickly gained recognition for its extensive range of foundation shades, catering to all skin tones and types, which was a game changer in the cosmetics industry. Fenty Beauty's innovative products and bold marketing strategies have set new standards in beauty, making it a favorite among makeup enthusiasts worldwide. At Fenty Beauty, the philosophy is simple: everyone should feel beautiful and confident in their own skin. The brand continues to expand its product offerings, ensuring that every individual can find the perfect shade and formula that suits their unique beauty needs. With a commitment to quality and inclusivity, Fenty Beauty not only empowers individuals to express themselves through makeup but also challenges the beauty industry to embrace diversity like never before.

Founded

2017

Founder

Rihanna

Headquarters

Los Angeles, USA