Science. Not Magic.
Living proof.
Living Proof is a beauty brand that harnesses the power of science to create innovative hair care products. Their unique formulas are designed to solve common hair problems, delivering results that are both effective and transformative.
The Icons
What everyone's reaching for at the Living proof. counter.
Hair Styling Creams
Moisturising & Nourishing Conditioners
Hair Styling Powders & Volumisers
Hairsprays
Dry Shampoos
Just In
Fresh on the shelves from Living proof..
The Story
Founded in 2004 by a team of scientists and hair care experts, Living Proof was born out of a desire to challenge the status quo of hair care. With a commitment to innovation, they developed a range of products that utilize cutting-edge technology to address the unique challenges of hair. Their formulations are backed by science, ensuring that each product delivers real results. Living Proof believes in empowering individuals to love their hair, providing solutions that are not only effective but also easy to use, making beautiful hair attainable for everyone.
- Founded
- 2004
- Founder
- Dr. Julie Rice, Dr. Craig Hawker, and a team of scientists
- Headquarters
- Cambridge, USA
Where to buy Living proof. in the US
We compare Living proof. prices across leading retailers in the US so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.