Maybelline

Maybe she's born with it. Maybe it's Maybelline.

Maybelline

Maybelline is a leading cosmetics brand that combines innovation with affordability, offering a wide range of makeup products that cater to diverse beauty needs. Known for its trend-driven products and commitment to quality, Maybelline empowers individuals to express their unique beauty.

42 products Founded 1915 New York City, USA Affordable Modern, Glamorous, Trendy
Official site
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Liquid Foundations 5 Mascaras 5 Liquid & Cream Concealers 4 Brow Gels & Mascaras 3 Brow Pencils 2

The Icons

What everyone's reaching for at the Maybelline counter.

Liquid Foundations

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Mascaras

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Liquid & Cream Concealers

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Brow Gels & Mascaras

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Brow Pencils

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Just In

Fresh on the shelves from Maybelline.

From the community

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Superstay 7 Days Gel Nail Polish
5
PrincessE
PrincessE

Pink in the Park
Dream Satin Liquid
5
Forevera20something
Forevera20something

Great lightweight foundation
Forevera20something
Forevera20something
Forevera20something

Wanted to try out a few new products for a super glam look. Products tagged 💙
Forevera20something
Forevera20something
Forevera20something

Dewy summer skin ☀️
Lash Sensational Sky High Mascara
5
Lucyhannah_x
Lucyhannah_x

Just wow
Total Temptation Brow Pencil
5
manormeez
manormeez

extremely happy with this
Master Blush Color And Highlighting Kit
4
manormeez
manormeez

nice everyday pallette
Carolineanne
Carolineanne
Carolineanne

Carolineanne
Carolineanne
Carolineanne

Using my new Blooming Gorgeous pallete and Bambi Lip Kit from Oh My Glam.
Eyeliner Hyper Precise All Day
5
Moyadunne
Moyadunne

Easy applicator- straight lines- amazing flicks
Lash Sensational Volumising Mascara
5
Moyadunne
Moyadunne

Best mascara used for over 5 years !
Lash Sensational Sky High Mascara
2
Katiethornton1108
Katiethornton1108

It’s okay but doesn’t live up to the hype I just wear it under lashes now not one I would…

The Story

Founded in 1915 by Tom Lyle Williams, Maybelline started as a small family business inspired by his sister's beauty routine. Over the decades, the brand has evolved into a global leader in the cosmetics industry, known for its innovative products that cater to a diverse audience. Maybelline's mission is to empower individuals to express their unique beauty through high-quality, accessible makeup that fits every lifestyle. With a commitment to inclusivity and trendsetting, Maybelline continues to inspire confidence in beauty lovers around the world.

Founded
1915
Founder
Tom Lyle Williams
Headquarters
New York City, USA
Bold Innovative Accessible Trendy Empowering

Where to buy Maybelline in the US

We compare Maybelline prices across leading retailers in the US so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.

Sephora Ulta Beauty Target Amazon Nordstrom

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