Haircare for the modern woman.
OUAI
OUAI offers a range of haircare products designed to simplify your routine while delivering salon-quality results. Their unique formulations blend luxury with practicality, making haircare accessible and enjoyable for everyone.
26 products
Founded 2016
Los Angeles, USA
Premium
Minimalist
The Icons
What everyone's reaching for at the OUAI counter.
Moisturising & Nourishing Shampoos
Hair Sets
Body Creams
Leave In Conditioners
Hair Styling Creams
Just In
Fresh on the shelves from OUAI.
The Story
At OUAI, we believe that haircare should be simple, effective, and enjoyable. Our products are designed for the modern woman who values quality and style, without the fuss. With a curated selection of haircare essentials, we aim to make your daily routine effortless and luxurious. Join us in redefining beauty standards and embracing your unique hair journey.
- Founded
- 2016
- Founder
- Jen Atkin
- Headquarters
- Los Angeles, USA
Chic
Modern
Approachable
Fun
Confident
Where to buy OUAI in the US
We compare OUAI prices across leading retailers in the US so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.
Sephora
Ulta Beauty
Target
Amazon
Nordstrom
