Beauty with a purpose.
Tarte
Tarte Cosmetics is a cruelty-free beauty brand known for its high-performance, eco-friendly makeup products. They focus on using natural ingredients and innovative formulas that cater to a diverse range of skin tones and types, making beauty accessible and enjoyable for everyone.
60 products
Founded 2000
New York, USA
Mid-Range
Glamorous
Explore the counter
The Icons
What everyone's reaching for at the Tarte counter.
Eye Shadow Palettes
Mascaras
Makeup Brushes & Applicators
Lip Glosses
Brow Pencils
Just In
Fresh on the shelves from Tarte.
From the community
View all
4
Good but not the best
2
Not worth the price
3
Good but not great
5
Love them!
Tested out a new foundation and it’s FABULOUS! And decided to try shape tape concealer aga…
Which Tarte foundation do I test next? 🥰 Hydroflex or Face Tape?
1
Stung my eyes!
5
Love it!
5
One of my faves
3
Disappointed-dry and flakey
5
Beautiful foundation
4
Great coverage - little goes along way
The Story
Founded in 2000 by Maureen Kelly, Tarte Cosmetics emerged from a desire to create high-performance makeup that is both effective and eco-conscious. With a commitment to using natural ingredients and sustainable practices, Tarte has carved a niche in the beauty industry that resonates with consumers looking for products that align with their values. The brand's innovative formulas and vibrant colors empower individuals to express themselves while caring for their skin and the planet. Tarte's journey began with the introduction of their signature Amazonian Clay, which has become a staple in their product line. Over the years, Tarte has expanded its offerings to include a wide range of makeup essentials, all while maintaining a focus on cruelty-free practices. Today, Tarte is not just a beauty brand; it's a movement towards a more inclusive and responsible beauty industry, inspiring confidence and creativity in every individual who uses their products.
- Founded
- 2000
- Founder
- Maureen Kelly
- Headquarters
- New York, USA
Playful
Natural
Innovative
Inclusive
Empowering
Where to buy Tarte in the US
We compare Tarte prices across leading retailers in the US so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.
Sephora
Ulta Beauty
Target
Amazon
Nordstrom
