Beauty with an edge.
Urban Decay
Urban Decay is a bold cosmetics brand known for its edgy, high-performance makeup products. With a commitment to cruelty-free practices and a diverse range of shades, they empower individuals to express their unique beauty and creativity.
The Icons
What everyone's reaching for at the Urban Decay counter.
Makeup Setting Sprays
All Nighter Make Up Setting Spray - Vitamin C
Pencil Liners
Liquid Foundations
Pressed & Powder Eye Shadows
Eye Shadow Palettes
Just In
Fresh on the shelves from Urban Decay.
The Story
Founded in 1990, Urban Decay was born out of a desire for a different kind of beauty brand—one that embraced individuality and self-expression. The brand quickly gained a reputation for its innovative products and vibrant colors, challenging the traditional norms of beauty. Urban Decay's commitment to cruelty-free practices and inclusivity has made it a favorite among makeup lovers worldwide. With a diverse range of products that cater to all skin tones and styles, Urban Decay continues to push the boundaries of beauty. Their iconic Naked Eyeshadow Palettes and All Nighter Setting Spray have become staples in many makeup routines, embodying the brand's ethos of empowering individuals to express their unique beauty with confidence.
- Founded
- 1990
- Founder
- Wende Zomnir
- Headquarters
- Los Angeles, USA
Where to buy Urban Decay in the US
We compare Urban Decay prices across leading retailers in the US so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.