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Give fine, flat hair a boost with the JJohn Frieda Luxurious Volume Touchably Full Shampoo. Designed to provide natural lightweight volume & touchable softness. Prep hair for full styles without weighing down. Cleanses & prepares hair for full volume styles without weighing it down. Formulated with Air-Silk Technology, our lightweight formula leaves hair with natural volume & bouncy movement. For those of you who loved our Luxurious Volume Touchably Full Shampoo - this is the same great formula, with a packaging makeover!