Natural Hair Care for Natural Hair
As I am
As I Am is dedicated to providing high-quality hair care products specifically designed for natural hair textures. Their formulations are rooted in natural ingredients that nourish and enhance the beauty of curls, coils, and waves, making them a go-to brand for those embracing their natural hair journey.
44 products
Founded 2012
Atlanta, USA
Mid-Range
Natural, Vibrant, Inviting
The Icons
What everyone's reaching for at the As I am counter.
Afro & Hair Curling Products
Moisturising & Nourishing Conditioners
Leave In Conditioners
Moisturising & Nourishing Shampoos
Hair Gels
Just In
Fresh on the shelves from As I am.
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The Story
Founded by Dr. Ali N. B. Smith, As I Am was born out of a passion for natural hair care and a commitment to celebrating the beauty of textured hair. Recognizing the unique needs of natural hair, the brand focuses on creating products that not only cleanse and condition but also enhance and define curls. With a blend of science and nature, As I Am aims to empower individuals to embrace their natural beauty and express themselves authentically. As I Am believes that every curl, coil, and wave deserves to be celebrated. Their products are crafted with care, using high-quality ingredients that nourish and protect hair while promoting healthy growth. The brand's mission is to inspire confidence and self-love in every individual, encouraging them to embrace their natural hair journey with pride.
- Founded
- 2012
- Founder
- Dr. Ali N. B. Smith
- Headquarters
- Atlanta, USA
Natural
Empowering
Innovative
Authentic
Caring
Where to buy As I am in the UK
We compare As I am prices across leading retailers in the UK so you can find the best deal in one place — read reviews, check stock, and pick your retailer below.
Cult Beauty
Sephora UK
Space NK
Lookfantastic
Boots
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As I am UK — frequently asked questions
Where can I buy As I am UK?
Compare 44 As I am products on GlamGeek and buy from Boots, Superdrug, Lookfantastic & more. We track live prices so you can find the best deal.
How much do As I am products cost?
As I am products on GlamGeek range from £6.30 to £26.75, depending on the item. Compare live prices to find the best deal.
What are the best As I am products?
Some of the most popular As I am products on GlamGeek are Rice Water Conditioner, Rice Water Spray, Long And Luxe Curl Enhancing Smoothie. Compare prices and read reviews to find the right one for you.
What is As I am?
As I Am is dedicated to providing high-quality hair care products specifically designed for natural hair textures. Their formulations are rooted in natural ingredients that nourish and enhance the beauty of curls, coils, and waves, making them a go-to brand for those embracing their natural hair journey.
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